Regardless of where you are at, on your creative journey, from a self-taught photographer, graphic designer, professional videographer, working a full time 9 to 5, the drive and passion is there but you are now ready to showcase your work to the world. Don’t know where to start? No worries, I’ve got you. Read on, my friend. We are going to learn why you should create an online food photography portfolio.
Throughout my graphic design degree my professors always emphasized the importance of developing your own portfolio. Back in 2012, when I started my degree this would have entailed large print books, that you’d have to drag around with you everywhere. Nowadays your work is everywhere you are, from our social media sites, to your website, Behance, Pinterest, you name it, it’s there.
Creating your own portfolio these days couldn’t be simpler. Yet if that’s so, why did it take me three years to build my own website? Quite frankly it always seemed incredibly overwhelming. You may think your work isn’t worth publishing, or that you don’t have enough work to put together, it might even be you just don’t know where to start.
Firstly I want to point out you don’t need to have a client list to start. Not having clients doesn’t meant you’re not talented. Instead pat yourself on the back. Building a business is bloody HARD WORK.
Aim of the game is to showcase what you love to do, and achieve something like This!
What is a photography portfolio?
In basic terms, a portfolio is a collection of your work. That’s when an online portfolio comes in super handy. They are easy to set up and a great way to update your latest work. Thanks to social media, pinterest and a wide range of marketing tools that are readily available, you have the potential to reach the broadest audience at the touch of a button.
However let’s not forget that only a certain amount of people will stumble randomly across your site. That’s when SEO comes in and can be an absolute game changer. I’m not here to say I’ve mastered SEO (Search engine optimization) because in all honesty it’s definitely a learning process. But how can people fall in love with your work, if they can’t find it? Learning the basics of SEO can help drive traffic to specific sections of your site.
Where should I create my portfolio?
Nowadays there’s an endless amount of possibilities and websites when it comes to creating your online website. But my biggest piece of advice would be to choose a platform that you understand and makes your life easier. From the start of my blogging career I’ve always used wordpress. If you have any questions regarding how to create an online food photography portfolio, don’t hesitate to pop them in the comments below.
Lastly, Why does a photography portfolio matter?
- Showcase a range of styles to a wider audience
- Increase your online presence and visibility
- Your portfolio will grow and evolve with you
- A picture tells a thousand words